UWR QR Code Evidence Backed Sustainability Initiative
QR codes ensures consumers receive reliable, comparable and verifiable environmental information on green products or services, helps companies prove their environmental claims and labels, with solid, transparent and reliable evidence backed data. Original Published on April 11, 2024
QR codes ensures consumers receive reliable, comparable and verifiable environmental information on green products or services, helps companies prove their environmental claims and labels, with solid, transparent and reliable evidence backed data.
UWR is pleased to announce its “QR code evidence backed sustainability initiative” for all projects on Universal Water Registry. Each project now gets a custom UWR QR code for showcasing offset traceability, issuance details, serial IDs, audit trails, documentation, retirement/burn & tokenize actions etc.
Our free to use QR codes (quick-response codes) can be used as a marketing tech & an environmentally friendly tool for showcasing provenance aimed at project developers & offset buyers.
Clients and Consumers can check green claims directly with QR codes
A recent report on greenwashing highlights:
53% of green claims give vague, misleading or unfounded information
40% of claims have no supporting evidence
Half of all green labels offer weak or non-existent verification
This new UWR initiative:
-protects consumers from greenwashing
-makes green claims reliable, comparable and verifiable
-contributes to creating a circular and green economy by enabling consumers to make informed purchasing decisions, and;
-helps establish a level playing field when it comes to environmental performance of products
QR codes can help companies reduce waste, especially paper products. For example, a company can put a QR code on the box of a physical product that links to the d UWR project selected for offsetting purposes. QR codes can also be used instead of printed brochures or flyers for in-person services. QR codes can reduce pollution, deforestation, and waste. QR codes help connect with eco-minded buyers. For example, a brand that sells products showcasing green claims, could explain its mission to provide high-quality and carbon waste-free goods with the scan-click-read option. QR codes can be used as in-store displays or packages giving customers quick and easy access to information with a simple scan.
